Stop Guessing With Ads.

Start Running a Growth Engine.

A 90-day implementation lab for product brands doing £5k+ per month who can already run Meta Ads — but want a complete, repeatable system that typically 2x’s their key growth metrics without burning cash or relying on agencies.

Built by a full-stack ecommerce operator who:

01.

£800 → £35k/month

Men’s watch brand in 12 months

02.

£45k in 60 days

Zero ad account on £2k ad spend

03.

10+ Years

In the industry

THE PROBLEM

(01)

Your Ads Aren’t the Problem.

Your System Is.

You already know how to press buttons in Ads Manager.
‍
You can read a dashboard. You’ve watched the YouTube tutorials.But day-to-day it still feels like:

1. Some months your ads print money, others they just die for no reason
2. You’re not sure if the problem is creative, offer, website, or targeting
3. There’s no real content system — you “post when you remember”
4. Email is an afterthought, not a core growth channel
5. You’re constantly asking: “Should I scale this… or kill it?”
6. Meta isn’t broken. Your growth engine is.

THE SOLUTION

(02)

BIG IDEA

Meta Ads Just Amplify What’s Already There.

This is the part most brands don’t want to hear:If your product, offer, website, content and email are weak, good ads will only amplify the weakness.That’s why I stopped selling “media buying only” and built the Growth Engine:Ads, site, email, organic content treated as one entity, not separate silos

Consistent visuals and messaging across everything

A flywheel where cold → warm → customer → repeat purchaser → community

This Lab gives you my full-stack system so you stop patching holes and start building something that can actually scale.

WHO IT’S FOR / NOT FOR

This Is For You If…

1. You run a product brand doing at least £5,000/month in revenue

2. You’re a solo founder or small team with no in-house marketing operator

3. You already run Meta Ads and can read basic metrics — but it still feels like guesswork

4. You’re willing to fix your product pages, offers, content and email, not just “throw money at ads”

5. You’re ready to implement fast — you can create content, update your store and send emails when told

This Is Not For You If…

1. You’re pre-launch or have no sales yet

2. Your margins are too tight for paid traffic to work

3. You see this as a side hustle and won’t make time to implement changes

4. You’re not willing to create or improve content, offers or your store

5. You want miracles in 2 weeks and will ignore a 90-day process

FOUNDER TO FOUNDER

(03)

FOUNDER TO

002

FOUNDER

My mission is to empower ambitious founders by building and scaling eCommerce brands with clarity, creativity, and proven performance — combining world-class branding, content, and advertising into one streamlined, results-driven service.

I KNOW WHAT IT TAKES TO WIN ONLINE

Case STUDy

(01)

A Glimpse of What This

System Can Do

Watch Brand:
£800 to £35k/month

Case Study 1

· Brand: Men’s watch brand
· Starting point: ~£800/month in revenue, no real ad strategy, weak store
· Timeframe: 12 months
‍
‍When these three levers work together, scaling isn’t luck — it’s predictable.
‍

Before:

· Inconsistent sales, no system for paid growth

· Product pages weren’t optimised and creative was generic

· No proper understanding of numbers or breakeven ROAS

What we did:
‍
· Rebuilt product pages and offer structure to improve CVR and AOV

· Developed a consistent creative system based on customer insight, not founder taste

· Launched and scaled Meta campaigns with strict testing & scaling rules

· Aligned email and organic content with the messaging in the ads

After:

· Grew from ~£800/month → £35,000/month

· Built a repeatable system instead of one lucky campaign

CASE STUDY

(02)

New Brand:
£45k in 60 Days on £2k Spend

Case Study 2

· Brand: New ecommerce brand
· Starting point: No previous ad account, no growth engine
· Timeframe: 60 days
‍
‍When these three levers work together, scaling isn’t luck — it’s predictable.
‍

Before:

· Decent product but zero traction through paid

· No tracking, unclear numbers, no email or content strategy

What we did:
‍
· Set up tracking & analytics and cleaned up the store with the pre-flight checklist

· Built an initial set of creatives tailored to their ideal customer

· Launched structured cold and warm campaigns with clear success thresholds

· Implemented simple email flows to support the paid traffic

After:

· Generated £45,000 in revenue in 60 days

· On just £2,000 in ad spend

· Gave the founder confidence in a predictable acquisition system instead of random ads

GROWTH ENGINE

(05)

WHAT YOU GET INSIDE
THE 90 DAY GROWTH ENGINE:

01.

The Growth Flywheel Blueprint:

Turn your ads, site, email and organic into one omnichannel system that actually compounds.

02.

Brand, Offer & Numbers Intensive:
‍
Clarify your ICP, fix your offer, and calculate breakeven ROAS so you know what “good” looks like.

03.

Store Optimisation for Conversion:

Plug the leaks on your product pages and checkout so ad traffic doesn’t go to waste.

04.

Content & Creatives That Actually Sell:

Build a content and UGC system that feeds your ads with enough volume and the right angles.

05.

Meta Ads Operating System:

My first 60-minute audit, campaign structure, testing and scaling rules, step-by-step.

06.

Tracking & Data Without Overwhelm:

Practical setup using tools like Triple Whale so you’re not guessing what’s working.

07.

Email & Retention Engine:

Turn email into your cheapest media buyer with flows & campaigns aligned with your ads.

08.

Organic & Community as a Growth Lever:

Stop winging posts. Use organic to warm audiences and reinforce what your ads are saying.

09.

30 / 60 / 90-Day Execution Plan:

A day-by-day, week-by-week implementation roadmap so you’re never wondering “what next?”

Plug-and-Play Assets You’ll Use For Years

Store pre-flight checklist

60-minute ad account audit template

Shopify CVR audit checklist

Breakeven ROAS & margin calculator

Offer & AOV improvement planner

Creative briefs + 20+ proven ad angles

30-day content & email calendar templates

90-day implementation checklist & weekly review dashboard

PRICING

(06)

2-top tier PACKAGES

Pricing Card 1

Operator Edition

£3000

One-time investment

Built for founders who want to own the system and keep ads in-house.

Full 90-Day Growth Engine Curriculum
(All 9 modules listed above.)
Asset Vault (Plug-and-Play Templates)
(All checklists, calculators, and planners listed above.)
90 Days of Direct WhatsApp Access
· Direct access to me, 5 days a week (Mon–Fri)
· Response within 24 hours on weekdays
Unlimited Loom Feedback
· Send Looms walking through your ad account, store, emails, offers or creatives
· I reply with Looms telling you what to fix, what to scale, what to ignore
· Typical turnaround: 24–48 hours on weekdays
Self-Implemented, Founder-Led
You make changes to:
· Ad account
· Store & offers
· Email and organic
I give you the system + personalised feedback so you can become your own operator.
Excludes:
· I do not log into your ad account and run ads for you.
· I do not rebuild your store or write all your emails/content for you.

Enroll in Operator Edition

Pricing Card 2

Operator + Done-For-You Ads

£6000

One-time investment

Everything in the Lab – plus I personally run your Meta Ads for 90 days.

Everything in the Operator Edition, plus:

Done-For-You Meta Ads Management (90 Days)
· Strategy and campaign planning
· Building/testing campaigns, ad sets and creatives (using assets we create together)
· Daily/weekly optimisation & scaling decisions
· Pausing, testing and reallocating budget based on performance
Scope:
· Platform: Meta (Facebook + Instagram) only
· Max: 1 brand / 1 ad account
· Focus: Up to 5 core products/collections
· Ad spend: Client pays media spend separately (not included in £6k fee)
Technical & Tracking Setup (Done-With-You)
· Verify tracking setup (pixel, API, events)
· Recommend and help set up a 3rd-party tracking tool (e.g. Triple Whale)
· Create a simple reporting structure so they understand what’s happening with their money
Weekly Performance Review & Action Plan
Weekly Loom or written breakdown of:
· What worked
· What didn’t
· What we’re testing next
(Optional) Include 1x 30–45 min strategy call per month.
Prioritised Support
· Priority WhatsApp responses
· Priority Loom feedback
90-Day Handover Plan
Final handover Loom showing:
· Campaign structure
· Winning creatives & audiences
· What to keep, tweak and monitor going forward
Ideal For:
· Founders who don’t want to run ads themselves but want the system built properly.
· Brands who want to move fast in the next 90 days with a full-stack operator inside their ad account.

Apply for Operator + DFY Ads

Most Comprehensive

Compare the Two Options:

Feature

Operator Edition (£3k)

Operator + DFY Ads (£6k)

Full 90-Day Growth Engine curriculum

Asset Vault (checklists, templates, etc.)

90 days WhatsApp access

(24h response, Mon–Fri)

(priority response)

Unlimited Loom feedback

(priority)

Done-for-you Meta Ads management

(Ash runs your ads for 90 days)

Tech/tracking setup

(guided checklist)

(guided + checked in your account)

Weekly performance breakdown

(Loom or written, weekly)

Monthly strategy call

(optional add-on)

(1x 30–45 min per month)

Ad spend included

(client pays)

Best for

Founder who wants to learn & implement

Founder who wants Ash to run ads + build system

Who the Done-For-You Ads Option Is For:

The Operator + Done-For-You Ads option is intentionally limited.

It’s a good fit if:

1. Your brand already does at least £5,000/month in revenue

2. You have real margins (around 60%+ ideally) and a hero product worth scaling

3. You’re ready to commit £2,000–£3,000/month in Meta ad spend for the next 3 months

4. You or a team member can implement changes fast (site, email, offers, content)

5. You’re open to feedback and understand that Meta Ads will amplify what’s already there, not fix a broken product

It’s not a fit if:

1. You’re pre-launch or have no sales yet

2. Your margins are too tight to make paid traffic work

3. You see this as a side hustle and won’t make time to implement changes

4. You’re not willing to create or improve content, offers or your store

If you’re not a match for DFY, the Operator Edition (£3k) is usually the better starting point – you keep control, build your skills, and we lay the foundation first.

HOW THE LAB RUNS (£3k TIER)

(07)

How the 90-Day Growth Engine Lab Runs

01.

Enroll & Get Instant Access:

Click “Enroll in Operator Edition”, complete checkout, and you’ll get immediate access to the 90-Day Growth Engine Lab inside WHOP – including the full curriculum and the Asset Vault.

02.

Start With the Pre-Flight Checklist:
‍
Your first job is simple: watch the “Start Here” video and complete the Store & Offer Pre-Flight Checklist so we know your foundation isn’t leaking.

03.

Message Me on WhatsApp:

Plug the leaks on your product pages and checkout so ad traffic doesn’t go to waste.

04.

Implement With Daily Support:

Build a content and UGC system that feeds your ads with enough volume and the right angles.

05.

Build a Real Growth Engine in 90 Days:

By the end of 90 days, you'll have:

· A clean, optimised store.

· A clear offer & numbers.

· A working content & creative system.

· A Meta Ads operating system that you understand.

· Email & organic supporting your paid traffic.

In other words: a real growth engine, not just campaigns.

HOW DFY WORKS (£6k TIER)

(08)

How the Done-For-You Ads Option Works

01.

Apply & Review:

Click “Apply for Operator + DFY Ads” and answer a few questions about your brand, numbers and current setup.

If you’re a fit, we’ll jump on a short call to make sure we can realistically move the needle in 90 days.

02.

Onboard & Set Up:
‍
Once accepted, you’ll:

· Get access to the full Growth Engine Lab inside WHOP

· Connect your Meta ad account and tracking tools

· Complete the Pre-Flight Checklist together so we know your store, offers and content are ready

03.

I Run Your Ads for 90 Days:

I’ll:

· Plan the strategy

· Build and launch campaigns

· Optimise and scale based on performance

· Send you weekly breakdowns of what’s happening and why

You’ll:

· Implement store, offer, email and content changes I recommend

· Approve creatives and major changes

· Learn the system while it runs in real-time on your brand

04.

Handover:

At the end of 90 days, you’ll have:

· A working Meta Ads account

· A proven creative and offer framework

· A growth engine you understand

Plus a Loom handover so you or your team can keep scaling.

Let’s Work

We are open and available to take on new projects. Whether you have a specific project in mind or need expert advice, our team is here to assist you. Don’t hesitate to drop us a line via email or make a call. We look forward to collaborating with you!

support@ecommerceturnkey.com

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